priya
minhas
Priya is a London-born Director and Creative Director who is passionate about telling stories that emerge from the margins, grounded in the energy and intimacy of everyday life.
She has made a name for herself by directing projects for some of the most exciting names in music including Billie Eilish, Doja Cat, Olivia Rodrigo, Summer Walker, Jessie Reyez, Pop Smoke, Yungblud, Omar Apollo, and more. Her work has been recognized by publications such as The Fader, Billboard, and Teen Vogue.
Priya's work often explores diasporic identities and traces back to the stories, people, and places that raised her. Her background as a writer is integral to her narrative-driven directorial style. In 2019, Priya was a contributing writer to The Good Immigrant USA, a best-selling anthology exploring race, and in 2020, she was chosen as one of six directors for the inaugural class of The Salon, a mentorship program aimed at amplifying South Asian talent. In 2023, she won the CREATE prize at the Beauty & You Awards aimed at celebrating the next generation of Indian talent and is currently working on her first narrative short.